Wednesday 17 April 2013

Innovation and the creative engineer



Innovation, Innovation, Innovation. 
We hear that word a lot but what does it actually mean?

Let’s start with creativity. If creativity is the ability to generate ideas that fulfil the unmet needs of the consumer then innovation is the act of turning these ideas into successful products or services.

Creativity? That’s dangerous isn’t it?

It’s easy to think of creative people as eccentric, loners, dependant on inspiration, impossible to manage and undisciplined. The creative engineer is none of these things. Designers and creative engineers are process thinkers they know when to be divergent and when to focus. The key to having great ideas is open mindedness, an understanding of human behaviour and a willingness to ignore what has gone before.
Successful implementation is down to tenacity, the ability to communicate with diverse teams and having the confidence to learn from experts. 
 
Embrace uncertainty. There is no such thing as failure.

To truly innovate we have to take risks. A safe approach is to take incremental steps, building on what is known and inching towards a solution. However, sometimes it is better to take a leap into the unknown -to frame the ultimate solution, the best possible outcome for the end user- and then work back to what is possible. The latter technique usually results in a far more innovative outcome than the safe approach.
The creative engineer is tolerant of ambiguity and willing to move forward, keeping an eye on the big picture not obsessed with detail – that can come later.
If an idea does not work it is not a ‘failure’.
Thomas Edison is credited with saying
‘I have not failed. I’ve just found 10,000 ways it won’t work’
If it was easy the competitors would have done it. Creative thinking means finding many ways to solve a problem, to always be ready with another idea.

That’s great but where do these ideas come from?

Innovative ideas come from many places. It could be a technology-push, new technology looking for a killer app. Innovation may be borne from observing frustrations with current solutions – consumer pull. New behaviours and cultural shifts require new products and services. Ultimately, we need to find ways of solving problems that exist or even that people do not know they have.
Lateral thinking is essential in making novel connections between human needs and engineering. Very often the answers are there but not where everybody else is looking.
Ideas are cheap they are the germ of an innovation conversion. We need to test them and move on, keep them for another project, try them again when the world has caught up, borrow them and share them. The creative engineer will have tools and techniques for generating new ideas and fresh approaches.

Innovation requires a clear vision

In the end innovation requires the vision to see an opportunity.
Innovation requires the vision to use knowledge and fresh thinking to bring about a solution.
Vision will sustain the team through the many false starts and unsuccessful ideas along the way.


written for Tata March 2013

Tuesday 5 February 2013

New Studio (again)

Studio panorama

Right we've moved and this time we're staying put.
Delighted to be sharing with these clever people. Lots of idea sharing, banter and collaboration to follow


Dyson launch Airblade Tap handryer

Image is the property of Dyson Limited


Dyson has launched the new Airblade Tap.
Proud to say I worked with the New Product Development team on this exciting new project some 2 years ago at the NPD stage.
I started my career with James Dyson and have since completed several engagements with the New Product Innovation, New Product Development and Motors teams.
Congratulations to the Dyson team for bringing this great idea to market.

Thursday 30 August 2012

It's a hardware revolution! Isn't it?


Open Sourced SLA bicycle seat, Pasadena 2012. Prehistoric tool, Ethiopea 2.6 million BC (BC!)


Something always has to be the new something else.
Brown is the new black, comedy is the new rock and roll. 

And, now hardware is the new software/web. Lately there have been a rash of articles celebrating this ‘new found’ phenomenon of the made object. Apparently Silicon Valley has just invented product design.
People don’t adapt things to their use anymore or create ad hoc objects – they Hack (an excreable term borrowed from software vandals).
It’s no longer cool to share – we Open Source.

So, is this a new trend, a burgeoning mass movement (there is no such thing as subculture any longer) or is it people talking about it more? By talking I mean blogging or tweeting obviously. How much wittier would Oscar Wilde have been if he had time to compose a lucid 140 character retort rather than resort to those pitiful off-the-cuff ripostes?

They used to laugh at the man going to his shed to knock up a spice rack to reduce clutter in the kitchen. But now behold the stereo lithography prototype ethnic condiment stashrack, as featured on Kickstarter.

I am an industrial designer. The new tools are fantastic, I use them every day. I also use some really old tools. Making things is a practical and spiritual necessity. Do we really need to dress it up to be a new trend or the next Facebook?

Surely making and doing is much more creative and long lasting than that.

Monday 27 August 2012

New Studio


Very pleased to announce we have new studio space at the Dispensary in Bath. A great location, working alongside some great people.
In addition to all of the essential meeting and workspaces we also have a library, a cinema and a bar!